Is Digital Marketing a Good Option in 2020 ?

No doubt that today people are very much dependent on Online platforms for different uses, BUT.......

Is Digital Marketing still worthy enough?

As you know digital devices are readily available and with very affordable prices and on top of that internet is available to almost every person which contributes to the above said.

Whatever Products or services you are encountering on the internet are the part of digital marketing,  whether it’s a homeowner looking for house keeps or a scholar doing research of material for a paper, the online availability of almost everything has made it a necessity. And due to this necessity digital marketing has become so relevant.

Digital marketing is a part of marketing. It is marketing the products and services through digital technologies, over the internet. Digital marketing has everything inside one roof which will market anything on the electronic medium via internet. 

One of the most important reasons why digital marketing is taking over the traditional marketing channels is due to the internet has enabled businesses to communicate with targeted audiences in real time. Businesses can judge their performance in real time and can interact with user in real-time through different mediums.

One more reason which is very prominent for businesses to choose for Digital Marketing is affordability. Digital Marketing is very economical when compared to traditional marketing channels.

The subsidiaries of digital marketing are Search engine optimization (aka SEO) Search engine marketing (aka SEM) Social media marketing; Mobile marketing; and Email Marketing, Affiliate Marketing etc. 

Digital marketing has made promotions possible in very many ways. The significance of digital marketing has opened several doors for those who want to pursue their career in this field. As the importance of online media is growing, Digital Marketing is also growing.

According to one of the research by Smart Insights, the most hired persons by companies in 2017 were the Digital Marketeers. By 2021, experts in this area will be the most influential and with good reason. It is important to see the current scenario in digital marketing before thinking about the future of digital marketing, though.

Digital Marketing Statistics

·        Globally, the digital advertising holds 54% of net ad spends while 46 % is with traditional marketing for the year 2018–19.

·        A growth rate of 14% is expected in digital marketing.

·        The largest share of the total digital advertisement spends is made by the search and display ad.

·        On average, a user check their smart devices in every 9.6 minutes that sums up to 159 times per day.

·        More than 310 million active social media mobile users.

·        More than 560 million internet users are there in India.

·        The number of mobiles internet users in India have reached around 510 million.

·        The numbers will get doubled by 2022, seeing the growth of Digital Marketing.

In the next five, marketers will definitely find more creativity in digital marketing, and that means career opportunities in this field will definitely increase. The best thing is that digital marketing does not just serve businesses, personal branding has become more prominent nowadays and thus online presence for individuals has become just as crucial.

NIDM has just now started the most recommended program for the year 2020 named as DDMP- Dynamic Digital Marketing Program specially crafted by Mr. MS Kumar Founder of NIDM to upgrade digital marketing training for 2020. check out now Click here