Email Marketing: 5 Key Points For Email Optimization

Email Marketing is now considered as an ancient marketing strategy in Digital Marketing.

A very underestimated yet the most powerful digital marketing tool for the online advertising . Why is it so ??????

• It  is very economical. 
• It is much more personalized form of messaging 
• Advertiser can target a non prospect and can turn it into a lead.
• It is like a free tool.

I am sharing a success story of a Heath and Wellness company who used PIZZA the most unhealthy junk in to a healthy business.

A company named Optimal Health and Wellness wanted to increase email open rates for a list of about 150,000 people who’d once shown interest in the company’s weight-loss supplements.

The Problem is the company had so steadily inundated prospects with traditional sales emails, the list had gone completely cold with roughly a 2% open rate.

Now that is really a problem to handle. Actually the prospects has accepted the fact that these guys just want to sell products nothing else.

At this Point instead of sending Hard Emails the writer send a re-engagement mail with the subject

" Darth Vader Pizza( yup! its an actual thing)"  .

 The Result: The email ignited a 21% open rate from a completely cold list. To put that in perspective, by foregoing a traditional sales email, The writer outperformed the average email open rate for all industries in 2017(20.81%) and increased the company’s open rate by 950%.

This gives us the 5 key points for email optimization as :

1.   Don't drive Traffic , Attract it

2.   The purpose of email content is to compel the click, which equals the kind of person a prospect           will become by doing something  .

3.    Customer First Policy

4.     An Email is like a CONVERSATION

5.      People are People not Leads.

Conclusion:

The Proper Technique and HATKE thinking can lead to results that no-one can think of.

NIDM is a place where you learn all things and also learn how to think different from others.

Credits: https://www.marketingsherpa.com